Attribution
Which event, venue, booth, and asset produced the opportunity.
Attribution is structured data captured at the moment of the scan.
First touch
Conference → Texas Hair & Wellness Expo → Hilton San Antonio → Booth 301 → Tabletop QR
- Source
- Conference Tabletop QR
- Capture method
- QR
- Event
- Texas Hair & Wellness Expo
- Venue
- Hilton San Antonio
- Booth
- 301
- Campaign
- texas-hair-wellness-expo-2026
/lead?source=conference-qr&event_id=texas-hair-wellness-expo-2026&asset_id=booth-301-tabletop&utm_source=conference&utm_medium=qr&utm_campaign=texas-hair-wellness-expo-2026&utm_content=booth-301-tabletop
Tracked URL
/lead?source=conference-qr&event_id=texas-hair-wellness-expo-2026&asset_id=booth-301-tabletop&utm_source=conference&utm_medium=qr&utm_campaign=texas-hair-wellness-expo-2026&utm_content=booth-301-tabletop
- UTM values map to structured CRM fields, not free text.
- First touch is preserved; later touches append to history.
- Reporting can compare booths, assets, and events across seasons.
Takeaway
Event, venue, booth, and asset are structured fields you can prioritize and report on.